CTI's Provocative Data Insight Report surfaces the findings that contradict conventional wisdom, expose hidden overpayment, and reveal what everyone in the travel industry thought they knew — but didn't. Built for the conversations that change minds.
A Taste of What's Inside
We've blurred the specifics — because the full findings are inside the report. But here's a preview of the kind of counterintuitive, industry-challenging insights you'll find in CTI's Provocative Data Insight Report.
When we ranked US corporate markets by average transacted hotel rate, ████████████ didn't make the top 10. And ████████ came in at #3 — a market most travel managers barely monitor. Conventional wisdom is pricing programs wrong.
The data shows that travelers booking ████████████████ days in advance are paying more — not less — than those booking ██████ days out in ██████████ markets. The "book early, save money" orthodoxy is costing companies millions.
Analysis of negotiated rates vs. actual transacted averages reveals that ████████████ — not tier-1 gateway markets — shows the highest rate of systematic overpayment. The gap is staggering, and almost no one is focused on it.
Rate volatility analysis reveals that ████████████ — a city not typically on the radar of major corporate travel programs — shows 3x the rate volatility of ██████ during corporate booking windows. The implication for program strategy is significant.
These are four of the findings. The report contains the full datasets, expert commentary, and market-level analysis behind every insight. Bold visual design makes every finding presentation-ready — and highly quotable for media, keynotes, and executive conversations.
Unlock All Findings — $1,750 →What's Inside
The Provocative Data Insight Report is CTI's most editorial product — and arguably its most shareable. It's built for the professionals who don't just need data, but need data that lands. That gets quoted. That drives conversations. That establishes authority in a room full of people who think they already know the answers.
Every finding is designed to be used — in keynotes, in press releases, in board presentations, in pitch decks, in feature articles. Bold visual design means the insights travel as far as the people who use them take them.
A ranking of the most expensive, most volatile, and most overpaid corporate markets in the US — and it looks nothing like the list everyone assumes.
The behavioral data that contradicts the booking strategies most corporate travel programs have been running for years. With cost impact analysis.
Where corporate travel programs are systematically leaving money on the table — and why the markets that draw the most attention are rarely the ones with the biggest problem.
The findings that made even our data team do a double-take — with analyst commentary explaining what the anomaly means and what it signals about market direction.
Each insight is formatted as a standalone visual that's immediately presentation-ready. Keynotes. Decks. Press materials. Social media. It's all designed to travel.
The "so what" for every finding — so you can use each insight in any room, for any audience, without needing the full technical context to make the point land.
Who Uses This Report
The Provocative Data Insight Report is CTI's most versatile product. Every professional who needs data that lands, not just data that informs, will find something to use here.
Media & Publishing
This is the report built for media. Every finding is a story. Every data point is a headline. And all of it traces back to 292 million confirmed transactions — not a survey, not an estimate.
Conference & Events
Every insight in this report is designed to be presented — not just read. Bold visuals, sharp framing, and findings that genuinely surprise an audience who thinks they already know the answers.
Marketing & PR
Campaigns built on data outperform campaigns built on claims. And PR built on real transaction data gets covered. The Provocative Report gives your team the research-backed stories that earn attention.
Corporate Travel
Sometimes the most powerful thing you can bring to an executive meeting is a finding that changes the frame entirely. This report gives travel managers the data to lead conversations — not just respond to them.
Associations & Trade Groups
Associations that lead with data — not just advocacy — build a different kind of authority. Feature CTI's most provocative findings at your next conference and own the conversation in your industry.
Investors & Analysts
The counterintuitive findings in this report often reveal structural inefficiencies in the travel market that create investment opportunity. CTI's anomaly analysis is the intelligence layer that most travel-adjacent due diligence is missing.
Ready to Purchase
Available April 15, 2026. 10–12 pages of the industry's most counterintuitive travel intelligence — in a format designed to be used, shared, and cited. Includes a free 1-year CTI platform subscription.
Launch pricing through April 30. Regular price $3,500. Includes complimentary 1-year CTI subscription.
Each report is sold individually and includes a free 1-year CTI platform subscription.